Market analysis after-sales

The service market in focus

Long-term customer retention not only increases your sales in the aftermarket but also creates ideal conditions for selling new vehicles. It is all the more important to identify service needs in good time and address customers in a targeted manner.

Through market reporting and consulting services focused on the after-sales sector, we reveal untapped potential, clarify the regional market situation and provide deeper insights into your customers’ loyalty. Put that knowledge to work for you and increase your opportunities in one of the most profitable areas of the automotive industry!

01

RECOGNISE
SERVICE NEEDS

02

PLAN
ACTIONS

03

MEASURE
MARKETING SUCCESS

04

RETAIN
CUSTOMERS

Well prepared with detailed data

To understand your customers and their requirements, you need high-quality structured data. That is why we verify and process important information such as workshop data, parc data, sales or sociodemographic data across all markets. Using a connection to dealer management systems, we combine billing data and market data into a uniform database for you.

This way, the smallest details can be used to create a customer profile for personalised, proactive service.

Our services

The right solution for each area of business

Market reporting in our analysis systems
Daily reports with our Flash Report in MISelements
Performance measurement of marketing campaigns

Flexible ad-hoc analyses
Prediction of customer behaviour with predictive marketing
Calculation of KPIs for customer loyalty

Understand the market

Work the market

Anticipate where intervention is needed

Market analysis after-sales shows you the essential KPIs for your workshop business – from parc and sales overviews to local competitor comparison, tracking customer loyalty and parts requirements.

This allows you to closely monitor the market and immediately know when to act.

PREDEFINED REPORTS
Parc, orders, visits, turnover

REGIONAL PERSPECTIVE
Identify potential, analyse network coverage

CUSTOMER LOYALTY
Active customers, loyalty KPIs

COMPETITOR COMPARISON
Locations show competitive situation

Be in full control of your parts and service business

We show how you can use the information gained from market analysis to your advantage: Model customer journeys, use detailed target customer lists, start regional advertising campaigns or dealer-wide bonus programme and supply your workshops with the necessary parts right away.

DIRECT MARKETING
Data driven marketing support

CUSTOMER SEGMENTS
Analyse behaviour, derive customer segments

MEASURE SUCCESS
Increase marketing transparency and effectiveness

BONUS PROGRAMME SUPPORT
Calculation of bonuses from marketing campaigns

Systeme

Reach your goals faster with specialised systems

Market analysis

Analyse the market in detail with MIS

Full data depth in multiple views

Quick start with tailored reports
Interactive geographic maps
Extensive analysis options

Discover MIS

Market analysis

Keep track of the most important KPIs with MISelements

Selected data in flexible layouts

Flexible modular system
Individually programmed for you
Thematic dashboards

Discover MISelements

Your personal contact for any questions

Henrik Groß joined our after-sales team in 2019 as an accounts manager and will be happy to advise you on all our services relating to the workshop business. Together with his team, he works on a daily basis to develop solutions that will give you the best possible insight into your market.

Henrik Groß

Technical Account Manager
Market Analysis After-Sales

+49 5671 5085-677
henrik.gross@manserv.de