A look at Germany’s automotive market: What happened in the first half of 2025?
We are halfway through the year – time to take stock: Which brands have consolidated their positions, which ones have lost momentum, and who has made unexpected gains? Our portfolio illustrates key market share movements and offers a clear picture of how the competitive landscape in Germany has shifted compared to the same period in 2024.
German market development in detail
The table below complements the portfolio by providing key figures: new registrations, market shares, and year-on-year changes offer a more detailed view of how the 20 top-selling brands are currently positioned.
Last updated July 2025
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