How did the German automotive market develop in 2025?
Our portfolio presents the market share changes of selected brands compared with 2024. It highlights which manufacturers were able to strengthen their positions, where shifts became apparent, and which developments stood out. A concise overview of last year’s market dynamics.
Breaking down the German market development
The table below complements the portfolio by providing key figures: new registrations, market shares, and year-on-year changes offer a more detailed view of how the 20 top-selling brands are currently positioned.
New car registrations in Germany
January to December 2025/2024
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Pos. | Brands | 2025 new registrations | 2025 market share | 2025/2024 unit change | AbweichungMa | 2025/2024 market share change | GesamtAkt | MarkeVor | GesamtVor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 101 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 1 | Volkswagen | 560,796 | 19.6 | 23,908 | 0.5 | 2.6 | 2,857,591 | 536,888 | 2,817,331 |
| 102 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 2 | Mercedes-Benz | 260,415 | 9.1 | 2,527 | -0.1 | -1.1 | 2,857,591 | 257,888 | 2,817,331 |
| 103 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 3 | BMW | 253,712 | 8.9 | 20,826 | 0.6 | 7.2 | 2,857,591 | 232,886 | 2,817,331 |
| 104 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 4 | Skoda | 226,472 | 7.9 | 20,879 | 0.6 | 8.2 | 2,857,591 | 205,593 | 2,817,331 |
| 105 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 5 | Audi | 205,862 | 7.2 | 3,545 | 0.0 | 0.0 | 2,857,591 | 202,317 | 2,817,331 |
| 106 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 6 | Seat | 162,566 | 5.7 | 10,232 | 0.3 | 5.6 | 2,857,591 | 152,334 | 2,817,331 |
| 107 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 7 | Opel | 136,189 | 4.8 | -11,644 | -0.4 | -7.7 | 2,857,591 | 147,833 | 2,817,331 |
| 108 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 8 | Ford | 108,299 | 3.8 | 8,745 | 0.3 | 8.6 | 2,857,591 | 99,554 | 2,817,331 |
| 109 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 9 | Hyundai | 93,839 | 3.3 | -2,526 | -0.1 | -2.9 | 2,857,591 | 96,365 | 2,817,331 |
| 110 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 10 | Toyota | 87,578 | 3.1 | -7,896 | -0.3 | -8.8 | 2,857,591 | 95,474 | 2,817,331 |
| 111 | rKroeger | 12.01.2026 13:49 | rKroeger | 13.01.2026 09:05 | 11 | Dacia | 73,644 | 2.6 | 2,220 | 0.1 | 4.0 | 2,857,591 | 71,424 | 2,817,331 |
| 112 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 12 | Kia | 60,391 | 2.1 | -8,265 | -0.3 | -12.5 | 2,857,591 | 68,656 | 2,817,331 |
| 113 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 13 | Renault | 59,446 | 2.1 | 5,097 | 0.2 | 10.5 | 2,857,591 | 54,349 | 2,817,331 |
| 114 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 14 | Volvo | 59,380 | 2.1 | -2,946 | -0.1 | -4.5 | 2,857,591 | 62,326 | 2,817,331 |
| 115 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 15 | Peugeot | 57,613 | 2.0 | -9,841 | -0.4 | -16.7 | 2,857,591 | 67,454 | 2,817,331 |
| 116 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 16 | Fiat | 54,243 | 1.9 | -3,318 | -0.1 | -5.0 | 2,857,591 | 57,561 | 2,817,331 |
| 117 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 17 | Citroën | 48,854 | 1.7 | -4,171 | -0.2 | -10.5 | 2,857,591 | 53,025 | 2,817,331 |
| 118 | rKroeger | 12.01.2026 13:49 | rKroeger | 13.01.2026 09:06 | 18 | Mazda | 40,724 | 1.4 | -4,550 | -0.2 | -12.5 | 2,857,591 | 45,274 | 2,817,331 |
| 119 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 19 | Mini | 34,647 | 1.2 | 2,076 | 0.0 | 0.0 | 2,857,591 | 32,571 | 2,817,331 |
| 120 | rKroeger | 12.01.2026 13:49 | rKroeger | 12.01.2026 13:49 | 20 | Nissan | 31,112 | 1.1 | 1,583 | 0.1 | 10.0 | 2,857,591 | 29,529 | 2,817,331 |
Data source: Kraftfahrt-Bundesamt. Neuzulassungen. Retrieved January 09, 2026. Data license by-2-0. Own calculation/own layout.
© 2026 Management Services Helwig Schmitt GmbH, www.manserv.com
Last updated January 2026
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