How did the German car market evolve in 2024?
Our portfolio shows market share shifts among selected brands compared to the previous year. Which brands managed to maintain their lead, which gained ground, and where did unexpected developments emerge? The chart offers a compact overview, effectively capturing last year’s market dynamics.
A market in transition
The German automotive market in 2024 was shaped by contrasting developments.
Among German brands, Volkswagen clearly maintained its leading position with a market share of 19.06 % and recorded a slight growth of 4.43 % compared to 2023. BMW remained largely stable with a market share of 8.34 %, showing a slight uptick from the previous year. Audi and Mercedes experienced declines, though both brands retained their prominent positions in the overall market. Mercedes saw a moderate reduction of 6.21 %, settling at a market share of 9.20 %, while Audi faced a more pronounced decline of 17.26 %, resulting in a market share of 7.18 %.
Other European brands, however, exhibited significant growth. Peugeot increased its market share by over 45 % to reach 2.40 %, while Volvo showed strong progress as well, rising to a market share of 2.21 %. Citroën also performed well, with a positive increase of 35.18 %, resulting in a market share of 2.01 %. SEAT grew by 15.97 %, attaining a market share of 5.41 %, and Skoda saw significant gains with a growth of 23.15 % to 7.30 % market share.
By contrast, Fiat and Jeep experienced notable declines: Fiat’s market share fell by 24.06 %, settling at 2.04 %. Jeep’s share dropped by 19.68 % to 0.46 %.
Among the Japanese brands, Toyota stood out with a robust increase of 28.13 %, achieving a market share of 3.39 %. Meanwhile, KIA and Hyundai faced declines of nearly 10 %, resulting in market shares of 2.44 % (KIA) and 3.38 % (Hyundai).
Chinese brands presented a mixed picture. While BYD fell back with a market share of 0.10 % after a sharp decline of 29.48 %, MG was able to achieve a stable market share of 0.74 %.
The portfolio reflects a dynamic interplay between stability and transformation. While market leaders were largely able to defend their positions in 2024, rising challengers such as Peugeot, Volvo, and Toyota proved that growth remains possible even in a highly competitive market. Brands like MG further exemplified the potential for emerging players to carve out space in this evolving landscape. At the same time, the setbacks faced by some manufacturers underscored the intensity of competition and the need for adaptability to changing market conditions. These developments show: the market remains in a state of flux, offering opportunities for both innovation and growth.
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