How did the German car market perform in the first half of 2026?
The first half of the year has come to a close. Time for an interim review: which brands have gained ground, who has lost share, and what trends are emerging? Our portfolio chart shows the market share shifts of selected brands from January to June 2026 compared with the same period last year, presented clearly and concisely.
Breaking down the German car market development
The table below complements the portfolio by providing key figures: new registrations, market shares, and year-on-year changes offer a more detailed view of how the 20 top-selling brands are currently positioned.
New car registrations in Germany
January to June 2026/2025
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Pos. | Brands | 2026 new registrations | 2026 market share | 2026/2025 unit change | AbweichungMa | 2026/2025 market share change | GesamtAkt | MarkeVor | GesamtVor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 81 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 1 | Volkswagen | 273,747 | 18.4 | -12,251 | -2.0 | -9.8 | 1,484,393 | 285,998 | 1,402,789 |
| 82 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 2 | Skoda | 128,218 | 8.6 | 19,222 | 0.8 | 10.3 | 1,484,393 | 108,996 | 1,402,789 |
| 83 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 3 | BMW | 126,766 | 8.5 | 7,682 | 0.0 | 0.0 | 1,484,393 | 119,084 | 1,402,789 |
| 84 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 4 | Mercedes-Benz | 125,960 | 8.5 | -1,004 | -0.6 | -6.6 | 1,484,393 | 126,964 | 1,402,789 |
| 85 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 5 | Audi | 106,422 | 7.2 | 8,691 | 0.2 | 2.9 | 1,484,393 | 97,731 | 1,402,789 |
| 86 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 6 | Opel | 70,403 | 4.7 | 8,930 | 0.3 | 6.8 | 1,484,393 | 61,473 | 1,402,789 |
| 87 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 7 | Cupra | 61,378 | 4.1 | -6,467 | -0.7 | -14.6 | 1,484,393 | 67,845 | 1,402,789 |
| 88 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 8 | Hyundai | 48,306 | 3.3 | 1,907 | 0.0 | 0.0 | 1,484,393 | 46,399 | 1,402,789 |
| 89 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 9 | Ford | 48,255 | 3.3 | -4,904 | -0.5 | -13.2 | 1,484,393 | 53,159 | 1,402,789 |
| 90 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 10 | Fiat | 35,832 | 2.4 | 8,014 | 0.4 | 20.0 | 1,484,393 | 27,818 | 1,402,789 |
| 91 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 11 | Dacia | 34,430 | 2.3 | -1,026 | -0.2 | -8.0 | 1,484,393 | 35,456 | 1,402,789 |
| 92 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 12 | Renault | 33,291 | 2.2 | 4,537 | 0.2 | 10.0 | 1,484,393 | 28,754 | 1,402,789 |
| 93 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 13 | Toyota | 32,206 | 2.2 | -7,315 | -0.6 | -21.4 | 1,484,393 | 39,521 | 1,402,789 |
| 94 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 14 | Peugeot | 31,235 | 2.1 | 847 | -0.1 | -4.5 | 1,484,393 | 30,388 | 1,402,789 |
| 95 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 15 | Kia | 30,927 | 2.1 | 941 | 0.0 | 0.0 | 1,484,393 | 29,986 | 1,402,789 |
| 96 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 16 | Tesla | 28,857 | 1.9 | 19,967 | 1.3 | 216.7 | 1,484,393 | 8,890 | 1,402,789 |
| 97 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 17 | Citroën | 27,220 | 1.8 | 2,381 | 0.0 | 0.0 | 1,484,393 | 24,839 | 1,402,789 |
| 98 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 18 | Volvo | 26,278 | 1.8 | -5,611 | -0.5 | -21.7 | 1,484,393 | 31,889 | 1,402,789 |
| 99 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 19 | BYD | 26,252 | 1.8 | 19,929 | 1.3 | 260.0 | 1,484,393 | 6,323 | 1,402,789 |
| 100 | jBecker | 09.07.2026 10:41 | jBecker | 09.07.2026 10:41 | 20 | Mazda | 24,435 | 1.6 | 4,148 | 0.2 | 14.3 | 1,484,393 | 20,287 | 1,402,789 |
Data source: Kraftfahrt-Bundesamt. Neuzulassungen. Retrieved June 9, 2026. Data license by-2-0. Own calculation/own layout.
© 2026 Management Services Helwig Schmitt GmbH, www.manserv.com
Last updated June 2026
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