A look at the German car market in 2026: what has changed in Q3?
Nine months of new registrations are behind us – an ideal point to take stock: which brands have increased their market share, where have shares fallen and which trends are set to continue? Our portfolio visualises the most significant shifts in market share compared with the same period last year and gives a quick overview of how the competitive landscape in Germany has developed.
Breaking down the German car market development
The table below complements the portfolio by providing key figures: new registrations, market shares, and year-on-year changes offer a more detailed view of how the 20 top-selling brands are currently positioned.
New car registrations in Germany January to September 2026
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Pos. | Brands | 2026 new registrations | 2026 market share | 2026/2025 unit change | AbweichungMa | 2026/2025 market share change | GesamtAkt | MarkeVor | GesamtVor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 81 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 1 | Volkswagen | 396,444 | 17.84 | -24,184 | -2.09 | -10.49 | 2,221,798 | 420,628 | 2,110,348 |
| 82 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 2 | Mercedes-Benz | 196,043 | 8.82 | 3,848 | -0.29 | -3.18 | 2,221,798 | 192,195 | 2,110,348 |
| 83 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 3 | BMW | 191,473 | 8.62 | 8,090 | -0.07 | -0.81 | 2,221,798 | 183,383 | 2,110,348 |
| 84 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 4 | Skoda | 186,973 | 8.42 | 21,254 | 0.57 | 7.26 | 2,221,798 | 165,719 | 2,110,348 |
| 85 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 5 | Audi | 153,020 | 6.89 | 7,045 | -0.03 | -0.43 | 2,221,798 | 145,975 | 2,110,348 |
| 86 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 6 | Opel | 105,377 | 4.74 | 6,083 | 0.03 | 0.64 | 2,221,798 | 99,294 | 2,110,348 |
| 87 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 7 | Ford | 74,994 | 3.38 | -8,365 | -0.57 | -14.43 | 2,221,798 | 83,359 | 2,110,348 |
| 88 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 8 | Hyundai | 70,801 | 3.19 | 859 | -0.12 | -3.63 | 2,221,798 | 69,942 | 2,110,348 |
| 89 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 9 | Cupra | 68,980 | 3.10 | 386 | -0.15 | -4.62 | 2,221,798 | 68,594 | 2,110,348 |
| 90 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 10 | Dacia | 53,176 | 2.39 | -405 | -0.15 | -5.91 | 2,221,798 | 53,581 | 2,110,348 |
| 91 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 11 | Renault | 52,553 | 2.37 | 8,784 | 0.30 | 14.49 | 2,221,798 | 43,769 | 2,110,348 |
| 92 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 12 | Fiat | 51,383 | 2.31 | 9,399 | 0.32 | 16.08 | 2,221,798 | 41,984 | 2,110,348 |
| 93 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 13 | Toyota | 50,084 | 2.25 | -11,924 | -0.69 | -23.47 | 2,221,798 | 62,008 | 2,110,348 |
| 94 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 14 | Kia | 50,053 | 2.25 | 4,084 | 0.07 | 3.21 | 2,221,798 | 45,969 | 2,110,348 |
| 95 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 15 | Seat | 48,452 | 2.18 | -6,094 | -0.40 | -15.50 | 2,221,798 | 54,546 | 2,110,348 |
| 96 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 16 | Peugeot | 46,461 | 2.09 | 2,850 | 0.02 | 0.97 | 2,221,798 | 43,611 | 2,110,348 |
| 97 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 17 | Tesla | 44,810 | 2.02 | 29,965 | 1.32 | 188.57 | 2,221,798 | 14,845 | 2,110,348 |
| 98 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 18 | BYD | 42,788 | 1.93 | 30,970 | 1.37 | 244.64 | 2,221,798 | 11,818 | 2,110,348 |
| 99 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 19 | Citroën | 42,323 | 1.90 | 3,038 | 0.04 | 2.15 | 2,221,798 | 39,285 | 2,110,348 |
| 100 | mKlemm | 15.10.2026 14:02 | mKlemm | 15.10.2026 14:02 | 20 | Volvo | 38,469 | 1.73 | -6,485 | -0.40 | -18.78 | 2,221,798 | 44,954 | 2,110,348 |
Datenquelle: Kraftfahrt-Bundesamt, Neuzulassungen, Abrufdatum October 09, 2026; Datenlizenz by-2-0; eigene Berechnung/eigene Darstellung.
© 2026 Management Services Helwig Schmitt GmbH, www.manserv.com
Last updated October 2026
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