How did German new car registrations shape up in the first three months of 2026?
The first quarter has drawn to a close. Time to take stock: which brands have strengthened their position, who lost ground, and what trends are emerging? Our portfolio chart maps the market share shifts of selected brands from January to March 2026 compared to the prior-year period in a clear and concise format.
Breaking down the German car market development
The table below complements the portfolio by providing key figures: new registrations, market shares, and year-on-year changes offer a more detailed view of how the 20 top-selling brands are currently positioned.
New car registrations in Germany
January to March 2026/2025
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Pos. | Brands | 2026 new registrations | 2026 market share | 2026/2025 unit change | AbweichungMa | 2026/2025 market share change | GesamtAkt | MarkeVor | GesamtVor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 81 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 1 | Volkswagen | 131,012 | 18.7 | -7,341 | -2.1 | -10.1 | 699,404 | 138,353 | 664,571 |
| 82 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 2 | Skoda | 62,438 | 8.9 | 12,324 | 1.4 | 18.7 | 699,404 | 50,114 | 664,571 |
| 83 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 3 | Mercedes-Benz | 59,095 | 8.4 | -1,481 | -0.7 | -7.7 | 699,404 | 60,576 | 664,571 |
| 84 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 4 | BMW | 58,547 | 8.4 | 4,383 | 0.2 | 2.4 | 699,404 | 54,164 | 664,571 |
| 85 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 5 | Audi | 51,586 | 7.4 | 3,442 | 0.2 | 2.8 | 699,404 | 48,144 | 664,571 |
| 86 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 6 | Opel | 33,564 | 4.8 | 9,408 | 1.2 | 33.3 | 699,404 | 24,156 | 664,571 |
| 87 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 7 | Cupra | 28,228 | 4.0 | -7,707 | -1.4 | -25.9 | 699,404 | 35,935 | 664,571 |
| 88 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 8 | Ford | 23,905 | 3.4 | -1,913 | -0.5 | -12.8 | 699,404 | 25,818 | 664,571 |
| 89 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 9 | Hyundai | 23,706 | 3.4 | 3,365 | 0.3 | 9.7 | 699,404 | 20,341 | 664,571 |
| 90 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 10 | Fiat | 17,031 | 2.4 | 6,745 | 0.9 | 60.0 | 699,404 | 10,286 | 664,571 |
| 91 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 11 | Toyota | 15,706 | 2.2 | -2,742 | -0.6 | -21.4 | 699,404 | 18,448 | 664,571 |
| 92 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 12 | Peugeot | 15,428 | 2.2 | -133 | -0.1 | -4.3 | 699,404 | 15,561 | 664,571 |
| 93 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 13 | Kia | 14,376 | 2.1 | 489 | 0.0 | 0.0 | 699,404 | 13,887 | 664,571 |
| 94 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 14 | Dacia | 13,770 | 2.0 | -3,693 | -0.6 | -23.1 | 699,404 | 17,463 | 664,571 |
| 95 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 15 | Renault | 13,392 | 1.9 | -511 | -0.2 | -9.5 | 699,404 | 13,903 | 664,571 |
| 96 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 16 | Citroën | 13,055 | 1.9 | 1,403 | 0.1 | 5.6 | 699,404 | 11,652 | 664,571 |
| 97 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 17 | Mazda | 12,830 | 1.8 | 2,210 | 0.2 | 12.5 | 699,404 | 10,620 | 664,571 |
| 98 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 18 | Tesla | 12,829 | 1.8 | 7,894 | 1.1 | 157.1 | 699,404 | 4,935 | 664,571 |
| 99 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 19 | Volvo | 12,601 | 1.8 | -3,634 | -0.6 | -25.0 | 699,404 | 16,235 | 664,571 |
| 100 | rKroeger | 14.04.2026 16:29 | rKroeger | 14.04.2026 16:29 | 20 | Seat | 9,215 | 1.3 | 1,306 | 0.1 | 8.3 | 699,404 | 7,909 | 664,571 |
Data source: Kraftfahrt-Bundesamt. Neuzulassungen. Retrieved April 14, 2026. Data license by-2-0. Own calculation/own layout.
© 2026 Management Services Helwig Schmitt GmbH, www.manserv.com
Last updated April 2026
Looking for up-to-date market data on demand?
If you liked our portfolio, you will find our MIS reporting system an excellent fit. Featuring monthly processed data and extensive analysis options, it helps you assess global markets at every level – accurately, efficiently, and always up-to-date.